Really Marvel?

This article on Newsarama really surprised me.

To sum it up, Marvel wants comic book dealers to take all their unsold copies of these six DC comics...

Adventure Comics #4
Booster Gold #26
Doom Patrol #4
Justice League Of America #39
Outsiders #24.
R.E.B.E.L.S #10

rip off the covers and send them into them.  For every 50 they get they'll send the stores 1 copy of Siege #3 with a Deadpool variant cover.

I just got ask, why Marvel?  Are they really desperate?  It should be worth noting that the issues listed above were tie-ins to DC's big event "Blackest Night", and each came with a different replica power ring.  Marvel must really be scared of Blackest Night.  Granted, from a business stand-point, it's smart.  But at the same time, also sad.  Do they have that much lack of faith in their even that they have to resort to ripping apart issues of the competition's books to sell their stories?  And besides, didn't they learn their lesson about variant covers back in the 90's? 

I'm not trying to be a Marvel hater, but this act kinda shows that DC might have their number.  All DC needs is better exposure and they could start topping Marvel in the sales, they've done it before. 


Not the End, True Believers